Design the digital customer journey

step by step

Following a specific approach that helps Pharma companies to align better with their digital transformation goals.

Assess current situation

Measure employee engagement

Set specific goals

Design & implement personalized digital campaigns

Measure your performance

Leverage data

Define benchmarks

Data evaluation

Customer mapping

Strategic planning

Build digital capabilities

Identify gaps & needs. Redefine strategy

Change management in Life Sciences

We run a series of digital enhancement workshops for many Pharma organizations - analyzing concerns & challenges and helping the organization to achieve effective digital communication engaging people and culture

Evaluate the level of adoption

User Engagement consulting services for Life Sciences

Define and explore how to overcome the barrier of user adoption of CRM/Multichannel platforms.

Life Sciences companies have invested greatly in implementing CRM & MCM tools in multiple countries or regionally. Following the initial roll-out and training of users, it is essential to measure the system’s level of adoption by the users, identify possible areas of improvement in change management process and actually design & implement corrective actions specific to these needs.

Aqurance team has designed a holistic process plan for evaluating the CRM/MCM user engagement. The cornerstone of such a plan should always be reviewing|setting the targets and KPI’s.

Set KPIs

Assess current situation

Identify gaps & needs

Design & implement corrective actions

Re-evaluate the situation

3 steps User Engagement Evaluation process