Life Sciences companies have invested greatly in implementing CRM & MCM tools in multiple countries or regionally. Following the initial roll-out and training of users, it is essential to measure the system’s level of adoption by the users, identify possible areas of improvement in change management process and actually design & implement corrective actions specific to these needs.
Aqurance team has designed a holistic process plan for evaluating the CRM/MCM user engagement. The cornerstone of such a plan should always be reviewing|setting the targets and KPI’s.
