Digital within Greek pharma industry

The application of digital technology within Greek pharma industry | a tailored to Pharmaceutical professionals survey by Aqurance 

The objective:

To define current adoption levels of digital technologies by Greek pharma companies in an attempt to investigate perceptions about how the “digital transformation” currently shapes marketing communication and ultimately affects customer experience.

About the survey:

46 out of 60 Pharmaceutical companies 

Respondents come from several departments of the organization: C-level suite, Commercial excellence/Digital, Marketing, Sales, Market Access, Compliance/Regulatory, Medical, IT/BI/HR 

Some of the questions addressed:

  • How digital communication is implemented?
  • How well does the CRM you currently use support your organization’s digital strategy?
  • Which are the main Challenges in Digital Strategy implementation?
  • Which digital tools are currently used in your organization?
The application of digital technology within Greek pharma industry

Download the results

Which are the current adoption levels of digital technologies by Greek pharma companies?