Highlights of Aqurance at 2016 EEFAM Pharma congress

Successful participation of Aqurance during 2016 EEFAM Pharma congress, that took place from 10th to 12th February at Megaron Athens Concert Hall.

Company’s booth was highly visited and Aqurance team had the chance to meet its customers and share insights about the latest advancements of technology that apply to Pharmaceutical industry.

Aqurance team showcased its current case studies and the methods that help more than 50 global Pharma organizations to engage better with HCPs and stakeholders.

The 10^th Pharma congress was organized by EEFAM (Greek Pharmaceutical Marketing Association) and gathered more than 400 marketing and sales excellence executives that work at greek Life Sciences environment.

The congress took place from 10^th to 12^th February whereas on 3^rd day Aqurance’s Customer Excellence Director, George Georgopoulos had the chance to speak in front of a crowded venue about “The Pharma multichannel engagement revolution”.

George analyzed the current situation of digital disruption in Pharma, the new opportunities that rise from the multichannel marketing and the current role of the “orchestrator” rep.

Additionally, George suggested the best ways and methods to get the most out of the multichannel revolution and shared many insights about the right mix of content, timing and target.