Market research is not a substitute for management decisions, it's an aid to making better decisions

Market Research & Insights
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Unlock physicians’ mindset in every step of decision process
Screening & first symptoms
Referrals & Diagnosis
Patient segmentation on clinical evidence
& patient preferences
Treatment selection, Drugs Characteristics
& “external” forces
Brand selection
Access Perceived Barriers & Drivers
Treatment reevaluation & Therapies associations

Assess the relative impact of info sources on clinical practice

Conferences
e-channels
Guidelines
Journals
Bibliography
Clinical Trials
Discussions
Internet & Social
Medical Advisors
Sales Reps
Newsletters
E-Newsletters
Webcasts
Seminars
Workshops
Satellite Symposia
Round Tables

Our in depth understanding of what drives the pharmaceutical industry in our days, can help you develop and implement successful strategies.

Pharma focus - 360° view

Fully dedicated to Life Science industry needs.

Tailor made solutions & Syndicated data

Meet objectives with traditional & innovative methodologies.

Consulting & In-depth analysis

Insights that increase your understanding. 

8 countries 

50+ Therapeutic areas

15+ Clients

Market Research tools for

Launch optimization and success

Brand performance monitoring

Corporate equity evaluation

Promotional activities measurement

Multichannel engagement & adoption

Market sizing & split

Patient flow & source of business

Segmentation & profiling

Targeting studis

Customer satisfaction measurement

Sales force performance evaluation   

SoV & message recall

Reps visits quality evaluation

Sales force evaluation

Market Access & Stakeholders study 

Competitive intelligence

KOL|Influencers mapping

Mystery shopping

Concept test evaluation 

Campaign evaluation

Disease awareness

We recruit all stakeholders

Physicians

GPs & Specialists Hospital based, Private office, Insurance funds

Government|Regulators

Health Ministry, Payers, National Health Organization, Partners, EOPPY, EOF, Healthcare Regions

KOLs

Important Opinion Influencers (traditional & digital) per therapeutic category

Pharmacists

Both in private setting and hospitals

Patients

Niche and common diseases

OTC consumers

General public and specifically targeted age-gender groups e.g. > 45 y.o.

Nurses & Caregivers

A wide experience in all types of research methodologies

Quantitative

f2f interviews

Phone interviews

Online surveys

Patients' Files collection

Qualitative

Focus groups|Creative workshops

In depth interviews (f2f|Phone)

Desk Research

Best practises

The application of digital technology within Greek Pharmaceutical industry

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Define & explore how to overcome the barrier of user adoption

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Providing real-time insights across multiple data sources

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View HCPs data