


Market research is not a substitute for management decisions, it's an aid to making better decisions







& patient preferences
& “external” forces
Access Perceived Barriers & Drivers
Assess the relative impact of info sources on clinical practice


Our in depth understanding of what drives the pharmaceutical industry in our days, can help you develop and implement successful strategies.
Pharma focus - 360° view
Fully dedicated to Life Science industry needs.
Tailor made solutions & Syndicated data
Meet objectives with traditional & innovative methodologies.
Consulting & In-depth analysis
Insights that increase your understanding.
8 countries
50+ Therapeutic areas
15+ Clients
Market Research tools for
Launch optimization and success
Brand performance monitoring
Corporate equity evaluation
Promotional activities measurement
Multichannel engagement & adoption
Market sizing & split
Patient flow & source of business
Segmentation & profiling
Targeting studis
Customer satisfaction measurement
Sales force performance evaluation
SoV & message recall
Reps visits quality evaluation
Sales force evaluation
Market Access & Stakeholders study
Competitive intelligence
KOL|Influencers mapping
Mystery shopping
Concept test evaluation
Campaign evaluation
Disease awareness
We recruit all stakeholders

Physicians
GPs & Specialists Hospital based, Private office, Insurance funds

Government|Regulators
Health Ministry, Payers, National Health Organization, Partners, EOPPY, EOF, Healthcare Regions

KOLs
Important Opinion Influencers (traditional & digital) per therapeutic category

Pharmacists
Both in private setting and hospitals

Patients
Niche and common diseases

OTC consumers
General public and specifically targeted age-gender groups e.g. > 45 y.o.

Nurses & Caregivers
A wide experience in all types of research methodologies
Quantitative

f2f interviews

Phone interviews

Online surveys

Patients' Files collection
Qualitative

Focus groups|Creative workshops

In depth interviews (f2f|Phone)
