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Pharma’s customer experience: Success Factors
Pharma industry is currently looking for the best ways to achieve customer experience using multichannel digital strategies. It is critical to understand customer needs across channel and to test which content is relevant to every channel. According to Pharma3D book, these are the success factors: Right content. Patients and physicians alike want to receive relevant information, on-demand at each step
- May 5, 2016
- Posted by: Aqurance
- Category: Aqurance News