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Mind the User Engagement Gap
- May 9, 2016
- Posted by: Aqurance
- Category: Aqurance News
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User Engagement consulting services for Life Sciences. Define and explore how to overcome the barrier of user adoption of CRM/Multichannel platforms. CRM & Multichannel marketing technology can deliver value in many different ways. It can be used to assist marketing communications, to convey key messages, or for better engagement and interactivity with your customers. Putting -
Pharma’s customer experience: Success Factors
- May 5, 2016
- Posted by: Aqurance
- Category: Aqurance News
Pharma industry is currently looking for the best ways to achieve customer experience using multichannel digital strategies. It is critical to understand customer needs across channel and to test which content is relevant to every channel. According to Pharma3D book, these are the success factors: Right content. Patients and physicians alike want to receive relevant information, on-demand at each step