AQURANCEThe application of digital technology within Greek Pharmaceutical industry

The application of digital technology within Greek pharma industry | A tailored to Pharmaceutical professionals survey by Aqurance

Which are current adoption levels of digital technologies by Greek pharma companies?

In this project we’ve investigated perceptions about how the “digital transformation” currently shapes marketing communication and ultimately affects customer experience within Greek pharma industry.

The objective was to define current adoption levels of digital technologies by Greek pharma companies in an attempt to investigate perceptions about how the “digital transformation” currently shapes marketing communication and ultimately affects customer experience.

About the survey

46 out of 60 Pharmaceutical companies

Respondents come from several departments of the organization: C-level suite, Commercial excellence/Digital, Marketing, Sales, Market Access, Compliance/Regulatory, Medical, IT/BI/HR

Some of the questions addressed

  • How digital communication is implemented?
  • How well does the CRM you currently use support your organization’s digital strategy?
  • Which are the main Challenges in Digital Strategy implementation?
  • Which digital tools are currently used in your organization?
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