AQURANCEUnderstanding doctors’ attitudes can drive better sales
A promotionally based attitudinal segmentation mechanism can offer the ability to identify the appropriate strategies, tactics and messages for each physician-target. It allows for the identification of the bases of their divergent needs.
This process aids in the identification of the emotional and behavioral triggers of each group and then ultimately helps in the examination of how these triggers shape the physician’s perception of a product, a sales force line and a company.